Search Engine Marketing

Search Engine Marketing (SEM)

SEM is a uniquely powerful option for your business. It’s simple, but effective. People search for things they want and advertisers target specific searches but only pay when someone clicks to learn more. That’s SEM.

Types of SEM

Search marketing has 2 main types: SEO (Search Engine Optimization) and PSA (Paid Search Advertising).

What’s the difference between PPC and SEM?

PPC stands for ‘Pay-Per-Click’, and refers to a kind of on-line advertising. SEM stands for ‘Search Engine Marketing’, and is that the blanket term used for any kind of activity meant to enhance however simple it’s to search out a specific web site via a search engine.

What are examples of SEM?

Most search engines have an ad platform for SEM. The most well-known (and effective) platform to use is Google AdWords. Bing Ads and Yahoo Search Ads

If you keep tuned, we’ll cover heaps more about SEM.

What is Search Engine Marketing ?

What’s search engine marketing therefore to give you the definition my definition of it will be the method of creating paid advertising campaigns that appear, within the search engine results of any search engine,

Therefore, It doesn’t really matter what search engine it’s however they’re ads that appear in a search engine so advertisers pay to focus on keywords.

Currently there’ different targeting strategies on the market but essentially you’re targeting keywords supported their potential customers search terms,

So to go over an example let’ simply say someone goes to google and that they do search engine marketing they search for that directly into google so someone performs a search in a search engine.

Therefore, what you’re going to see here is advertisers are targeting search engine keywords in order that their ads can appear within the search results so these prime 3 results right here are all paid placements in the google search results.